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Friday, 16 May 2008 |
Team-up with your weaker competitors to beat your stronger competitors. You can create win/win joint venture and cross promotion deals with them.
Design your site so it will be worth bookmarking. Your visitors will bookmark your web site if it's full of free original content like articles, ebooks, etc.
Offer your customers back-end products. It is easier to sell to existing customers. If you do not have a back-end product, join an affiliate program.
Increase the perceived value of your product. You could offer an affiliate program, give away free bonuses or use famous endorsements on your ad.
Remind your visitors to promote your web site. Use phrases like; "Refer This Our Web Site To A Friend" or "Link To Our Web Site".
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Wednesday, 14 May 2008 |
"Bookmark This Web Site Now"
Tell your visitors to bookmark your web site. They may see your web site listed in their bookmarks and visit again. You should also give then a good reason to bookmark your site. For example tell them you add new content everyday.
"Subscribe To Our Free E-zine"
Tell your visitors to subscribe to your e-zine. When they subscribe you'll capture their e-mail address. Every time they read your e-zine, it will remind them to return to your site.
"Participate On Our Discussion Board"
Ask your visitors to participate on your online discussion board. By participating they will meet other people. By meeting other people, they will revisit your web site on a regular basis to stay in contact with them.
"Sign Our Guestbook"
Ask your visitors to sign your guest book. When people sign your guestbook you may get valuable feedback or constructive criticism on how to improve your web site. This may help you increase traffic to your web site.
"Use Our Free Content On Your Site Or In Your E-zine"
Allow your visitors to use your articles on their own web site or in their e-zine. Just ask them to include your resource box. This will spread your advertising all over the internet.
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Monday, 12 May 2008 |
Tell people the point or focus of your web site. Explain to them what things they can do or which goals they can accomplish while visiting your site.
Make your visitors feel comfortable at your web site. Give them your main business address, your visitors may not trust you if you're using a P.O. box.
Include a FAQ on your web site or via e-mail on an autoresponder. This will give your customers an extra convenience without having to contact you.
Buy advertising space on discussion board web sites. They are usually arranged by subject; that makes them highly targeted.
Start a free e-mail newsletter to create your own opt in list. Create a title that grabs readers attention. Submit it to free e-zine directories on the internet.
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Friday, 09 May 2008 |
You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product.
You could add some sub headlines on your ad copy. Sub headlines act just like headlines; they grab the readers attention. They'll keep the readers
interested as they continue to read your ad.
You could ask your reader questions through out the ad copy. They will answer the questions in their own head as they read your ad copy. The questions you ask should persuade the reader into buying.
You could highlight keywords through out your ad copy. The keywords should be attractive to your target audience. You could highlight them with color, underlines, italics, etc.
You could bullet or indent your benefits on your ad copy. Must people won't read a whole ad copy, so make your products benefits standout and you won't lose the sales from all the skimmers.
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Wednesday, 07 May 2008 |
Create a memorable logo and slogan to brand your business on the internet. When they see your slogan or logo it will remind them of your business.
Multiply your marketing all over the internet by creating free bonuses for other business' products. You just include your ad somewhere on the bonus.
Offer to buy advertising space inside electronic products like ebooks, software, subscription sites, etc. It will be cheaper than print insert ads.
Increase your sales by adjusting your product or service to attract other target audiences. This may mean redesigning or adding on to it.
Test the prices of your product or service. You may increase the perceived value by raising your price and a lower price may decrease your sales.
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Monday, 05 May 2008 |
One of the best way to increase your sales is to offer your potential customers a special offer. It could be trial offers, discounts, purchase awards, etc. Below are ten sizzling offers you could use to sell your products like crazy.
- You could offer your potential customers a free sample of your product. If the sample proves what you claim, there is a high chance they will buy it.
- You could give your potential customers a free trial of your product or service. Tell them you won't bill them for 30 days.
- You could offer your potential customers a rebate after they buy your product or service. They will feel they are getting a good deal.
- You could offer your potential customers a monthly payment plan. Tell them they can pay for your product or service with three easy monthly payments.
- You could reward your potential customers if they buy a specific number of products. Tell them if they buy 3 or more products, they will get one free.
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Friday, 02 May 2008 |
Test different web site color themes to see which combination will sell your product better. You can also test the size and style of your web site text.
Promise your readers an end result or outcome in your ad. You must give them a solid guarantee that your product will solve their problem.
Never assume people believe the information in your ad copy. You need to back-up all your claims with indisputable evidence.
Give your customers free shipping. If you can't afford that, you can give free shipping to customers that buy over a certain dollar amount to raise profits.
Test your web site regularly for ordering glitches, bad links, broken graphics, etc. Those types of errors will make your business look unprofessional.
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Wednesday, 30 April 2008 |
1. Sell the reprint/reproduction rights to the product. You could make money selling other people the rights to reproduce and sell the product. People are always looking for new products to sell.
2. Giveaway the product for free from your web site. Just because it won't sell doesn't mean people won't visit your web site to get it for free. They may see another product you sell and buy that one.
3. Try auctioning off the product at an online auction. You may make part of your investment back. If you're lucky, you may even make a profit because people sometimes get into bidding wars and will bid a higher price than the product is worth.
4. Use the product as a free bonus for another product you sell. This will increase the perceived value of the product you're selling. People will feel they're receiving more for less.
5. Contact businesses with the same target market and see if they would be interested in using your product as a free bonus for their product. You could place your ad on the product and get free advertising.
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