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Friday, 01 August 2008 |
1. Offer other web sites free content to post on their web site. Include your link on all of your content. The content should related to your web site because it will be in front of your target audience.
2. When you visit a web site you've enjoyed a lot, write a review for the site. Write about the benefits you gain from the web site. Tell them they can publish it on their web site if they link to your web site.
3. Allow other people to publish your e-zine on their web site. Include your web site's ad and link in each issue you publish. This may also help you increase the number of people that subscribe to your e-zine.
4. Market your web site as a free web book. Design your web site with a title page, table of contents, chapters, etc. Just allow other people to give away the web book by linking to your web site.
5. Give your visitors an instant article directory. Tell your visitors they can instantly add a free article directory to their web site by linking to yours. Just place your ad or banner ad on top of the article directory for your main web site.
6. Allow other web sites to use your discussion board for their web site visitors. Just have them link directly to the discussion board. Include your web sites ad or banner ad at the top of the discussion board.
7. Start a members only web site. Tell visitors what's in your members only site and what it costs to gain access. Offer them a free membership if, in exchange, they link to your web site.
8. Offer your visitors a free sign up to your affiliate program. Pay them commission to sell your products or services. Just give them an affiliate link to track their sales. People will link to your web site to make extra money.
9. Create your own award site for other web sites. Give the winners a graphic or text link to place on their web site when they win. This will link your web site to theirs and draw more traffic to your web site.
10. Are you an expert on a particular subject? Offer people free consulting via e-mail if, in exchange, they either link to your site. People will consider this a huge value because consulting fees can be very expensive.
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Wednesday, 30 July 2008 |
1. Does the affiliate program offer you a free way to join without buying the product or service?
2. Contact other affiliates already in the program to see if they have had any problems.
3. Is the product or service related to your target audience?
4. Can they notify you by e-mail when a sale is made?
5. Do they offer backend products so you can get repeat sales from the same person?
6. How often will you receive a commission check?
7. Do you get credited for a sale if people come back in month and then make a purchase.
8. Can you get around-the-clock help online or offline?
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Monday, 28 July 2008 |
1. Ask visitors to subscribe to your e-zine. It's a good idea to also give them a freebie when they subscribe.
2. Have them sign-up to get access to download a free ebook. The subject of the ebook should be related to your target audience.
3. Give your visitors a free membership inside your member's only web site. Have them sign-up to receive a user name and password.
4. Hold a free contest or sweepstakes at your web site. Ask them to give you their contact information to enter.
5. Offer your visitors free consulting via e-mail. Have them fill out a web form to e-mail you with their questions.
6. Hold an interactive poll on your web site. Ask your visitors to e-mail you their vote or opinion.
7. Ask your visitors to sign-up for a chance to get a web site award. Have them e-mail you their contact and web site information.
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Friday, 25 July 2008 |
The keys to outselling your competition is to compare your product to theirs. When you find the differences between products, use your findings to improve your product. Below are 12 things you can compare and improve upon to outsell your competition.
1. Price
Can you offer a lower price? Can you offer a higher price and increase the perceived value of your product? Do you offer easier payment options than your competition?
2. Packaging
Can you package your product more attractively? Do the colors of your package relate to your product? Can you package your product into a smaller or larger package?
3. Delivery
Can you offering cheaper shipping? Do you have a high enough profit margin to offer free shipping? Can you ship your products faster?
4. Benefits
Can you offer more benefits than your competition? Are your benefits stronger? Do you have believable proof that supports your claims?
5. Quality
Is your product built and tested to last longer than your competition? Can you improve the overall quality of your product?
6. Performance
Can you make your product faster at solving your customers problem? Is your product easier to use than your competitions?
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Wednesday, 23 July 2008 |
A niche is something that sets your business apart from your competitors. To compete with other businesses nowadays, especially online, you need a unique niche. Just make sure your competitors are not using the same niche. Below are twelve ideas you could use to create an order pulling niche.
1. Your niche could be that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up for it.
2. Your niche could be that you offer a lower price. If you can't afford to offer a lower price you could always hold the occasional discount sale.
3. Your niche could be that your product achieves results faster. This niche is very effective because people are becoming more and more impatient and want results fast.
4. Your niche could be you've been in business for a longer period of time. People think if you've been in business longer you have more credibility.
5. Your niche could be that your product tastes, smells sounds, looks, or feels better. When you target the the senses you're triggering basic human attractions.
6. Your niche could be your product is light or compact. People may want to take the product on a trip or don't have much room where they live.
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Monday, 21 July 2008 |
1. How To Articles
They include detailed step by step instructions.
Examples: how to publish your e-zine, how to promote your business, how to attract visitors to your web site.
2. Tips
They are usually small pieces of information about the size of a paragraph.
Examples: tips on using a product, tips on doing your taxes.
3. Top Lists
They are a group of tips listed in order, usually numbered from first to last.
Examples: top 7 ways to get to the top of search engines, top 10 ways to market your product.
4. News Articles
They can include news about your industry or company information.
Examples: joint ventures, new product releases, special events, overseas activity.
5. Interview Articles
They could include interviews from customers, employees and experts.
Examples: interview an employee that won an award, an expert related to your industry, a satisfied customer, people profiles.
6. Publications
They include information that's bundled together to take with the person.
Examples: ebooks, reports, software, auto responder information.
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Friday, 18 July 2008 |
The appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader's buying decision. Below are ten points to consider when typing text on your web site.
1. Easy To Read
You want to make it easy for your visitors to read your text. You don't want to use a light colored text like yellow on a white background and you don't want to use dark blue text on a black background.
2. Create A Mood
You want to use the color of your text to create a mood for the reader. If you want to create excitement, use some red text. If you want to create greed, use a some green text. Use colors that would put you in a mood to buy your product.
3. Grab Their Attention
You can grab your readers attention by using headlines. Make the headline more noticeable by using a different colored headline than your ad copy. This offsets the headline and pulls the reader into the rest of your ad copy.
4. Highlight Keywords
You can emphasize phrases and keywords that are important to your readers. For instance, use super, deluxe, fast, low price, free, new, etc. You could use bolding, underlining, italics, color changing, etc.
5. Sizing It Up
You don't want to use text that is too small or to large. You want to use larger text for your headlines and subheadings. You want to use smaller text for your ad copy. If your grandparents can't read it, it's too small.
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Wednesday, 16 July 2008 |
Increase the number of visitors that revisit your web site by publishing a free course right on your site. Just release a new lesson once a week.
Make sure your graphics load correctly on your web site. Broken graphics will make your business look very unprofessional.
Avoid using scrolling marquees on your web site. They take the attention away from your ad copy and make your web page load slower.
Make your web site writing exciting to read. You can use emotional words, descriptive adjectives, highlight keywords with color, etc.
Remember to reach out and touch your visitors offline. When your visitors give you offline contact information use it to send them some direct mail.
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