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Friday, 04 July 2008 |
1. Have a bumper sticker printed up with your website address and other business information. Place it on the bumper of your car. People will see it when you're driving.
2. Have some t-shirts made with your web site address and other business information. Your family or friends could wear them almost anywhere.
3. Have some ball caps made with your website address and other business information. Wear them to keep the sun out of your eyes and promote your business at the same time.
4. Have some business cards printed up with your website address and other business information. Pass them out to people you meet or that might be interested in your business.
5. Have a magnetic sign made with your web site address and other business information. Place it on your car door or roof when you are traveling.
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Wednesday, 02 July 2008 |
Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product claims.
Highlight buying incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background.
Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can catch a skimmers eye with one quick glance.
Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words.
Place attention grabbing pictures above and within your ad copy. A powerful technique is to use before and after pictures of people using your product.
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Monday, 30 June 2008 |
The more time people spend at your web site, the more time you'll have to persuade them to buy your product or service. Below are ten powerful ways to keep visitors at your web site longer.
1. Provide your web site visitors with content they can't read anywhere else. People will stay longer at your web site to read the original content.
2. Remind your web site visitors they can print out your content. They may browse around your online store while it's printing.
3. Offer your web site visitors a freebie if they take the time to fill out your online survey. They'll be at the site longer and might buy something afterwards.
4. Offer your visitors free software that they can download right from your web site. While they are waiting they might read your ad.
5. Provide a huge online directory of information that your visitors could search. The directory must contain information your visitors would want.
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Friday, 27 June 2008 |
There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top.
How do you do this? Look up the top 20 web sites on the major search engines under the keywords and phrases people would find your web site. The key would be to then advertise on those web sites.
The most expensive way would be to buy ad space on those web sites. If you don't want to spend any money, you could use the ten strategies below. These strategies may not apply to every web site.
1. Participate on their discussion boards. You could post questions, answer other peoples questions, and join in on conversations. Just include your signature file and link at the end of your messages.
2. Ask the web site owner if they would like a free ebook to giveaway to their visitors. You could have them link to your web site or include your ad in the free ebook.
3. Submit content to their web site. You could write articles for their web site and include your resource box and link at the end of the article. If they publish it, you'll indirectly be at the top of the search engines.
4. Write an excellent article review of their web site, products or services. Then publish the review on your web site. E-mail the web site owner and tell him or her about it. They may link to your web site so their visitors read it.
5. Ask the owner of the web site if they would want to trade advertising. If you don't get as much traffic as they do, you could throw in some extra incentives.
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Wednesday, 25 June 2008 |
1. Gain free advertising by submitting your software to freebie and freeware/shareware web sites. This will increase the number of visitors to your web site.
2. If you created the free software yourself, you will become known as an expert. This will gain people's trust and they will buy your main product faster.
3. Offer your software as an extra free bonus to the people that buy one of your main products. People buy products quicker with free bonuses included.
4. Publish your free software on disk or CD-Rom then include it with your direct mail packages. This can increase the amount of orders you'll receive.
5. Build your opt-in e-mail list fast by asking your visitors to give you their contact information before they can download your software.
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Monday, 23 June 2008 |
Participate in chat rooms related to the product you're reselling. Start a conversation with a person without trying to sell to them. Later on, while you are chatting, mention the product you're reselling.
Create a free ebook with the advertisement and link of your affiliate web site. The subject of the free ebook should draw your target audience to download it. Also submit it to some ebook directories.
Start your own affiliate program directory. Join a large number of affiliate programs and list them all in a directory format on your web site. Then just advertise your free affiliate program directory.
Write your own affiliate program ads. If all the other affiliates use the same ads you do, that does not give you an edge over your competition. Use a different ad to give yourself an advantage over all the other affiliates.
Use a personal endorsement ad. Only use one if you've actually bought the product or service for the affiliate program. Tell people what kind of benefits and results you've received using the product.
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Friday, 20 June 2008 |
Sell your product at a higher price. This increases the perceived value because people usually associate the higher priced product as being better.
Offer a free trial or sample of your product. This increases the perceived value because people think you're confident in your product, so it must be good.
Include tons of testimonials on your ad copy. This increases the perceived value because you have actual proof of other people's experiences with your product.
Load your ad copy full of benefits. This increases the perceived value because people think they are getting solutions to a number of problems.
Offer an affiliate program with your product. This increases the perceived value because people can also make money with your product.
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Wednesday, 18 June 2008 |
People will feel more comfortable purchasing your products if you give them a little information about yourself or business. The information could be your profile, employee profiles, overall business history, education credentials, awards you've won, etc. Below are 10 ways you can use to promote yourself.
1. Teach a free chat room class on a subject related to your business. You could install a chat room on your web site or use a free one from another web site. Before the class starts tell them a little about yourself.
2. Publish a free e-zine. Use some of the extra space in your e-zine to write about yourself or business. This could be called "A Note From the Editor".
3. Publish a section on your web site called "About Us". With your information you could also include pictures. This shows people you're not hiding behind your business.
4. Write an article on your area of expertise. Include a resource box at the end of the article. You can add information about yourself in the resource box. E-mail the article to web sites or e-zines that accept article submissions.
5. Create and giveaway a free ebook. In the ebook include a section called "About The Author". Also, include an advertisement for your business.
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