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Wednesday, 12 March 2008 |
1. Collect leads with your autoresponder. You will get an e-mail digest of everyone's e-mail addresses who requests information from your autoresponder.
2. Publish a price list of all the products and services that you offer. You could also include order forms, product descriptions, and other sales material.
3. Publish free reports in autoresponder format. The reports should be related to your business or web site. Giving away free stuff will quickly increase your traffic.
4. Collect vital customer satisfaction information by publishing a survey in autoresponder format. This type of information will help you serve them better.
5. Instead of answering every customer question that's e-mailed to you, publish " Frequently Ask Questions" in autoresponder format. This will save time and money.
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Monday, 10 March 2008 |
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Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. Below are ten high impact viral marketing strategies:
1. Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article.
2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies.
3. Allow people to use your online discussion board for their own web site. Some people don't have one. Just include your banner ad at the top of the board.
4. Allow people to sign up for a free web site on your server. Since you are giving away the space, require them to include your banner ad at the top
of the site.
5. Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory.
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Friday, 07 March 2008 |
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1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half
page ads, classified ads, etc.
2. Start an e-zine for your web site. When people read each issue they'll be reminded to revisit your web site. They'll see your product ad more than
just once which will increase your orders.
3. Form an online community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community they
will regularly return to communicate with others.
4. Write articles and submit them to e-zines, web sites and magazines that accept article submissions. Include your business information and web address
at the end of the article.
5. Give away an electronic freebie with your ad on it. Allow your visitors to also give the freebie away. This'll increase your ad exposure and attract people to your web site at the same time.
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Wednesday, 05 March 2008 |
1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.
2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they
should also trust your business and purchase your products. Make sure to get their permission first.
3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution
to the problem when they use your product.
4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.
5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product.
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Monday, 03 March 2008 |
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1. Advertise your web site with banner ads that are animated and include a call to action. You must grab people's attention and make them to click.
2. Use pop up windows or advertisements on your web site. They grab your visitors attention because they jump right out at them.
3. Buy internet business books, ebooks, private site memberships, etc. Study and learn all the new web site promotional ideas you can.
4. Analyze all your promotional efforts.Concentrate on the ones that work and drop the ones that don't work. Don't waste your valuable time.
5. Get the most from each one of your visitors. Ask them to subscribe to your e-zine, participate on your message board, bookmark your site, etc.
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Friday, 29 February 2008 |
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1. Persuade visitors to link to your web site. Give them a freebie in exchange for them linking to your web site. It could be content, software, etc.
2. Link to web sites that provide useful information or services for your visitors. If you have many useful links on your site, they may make it their start page.
3. Spice-up your web site's wording using plenty of adjectives. It gives your visitors a clearer vision of what your explaining or describing to them.
4. Don't make your banner ads look like ads. Most people ignore banner ads. Design them to look like content and have them click to read the rest.
5. Join affiliate programs that go with the theme of your web site. You'll just be wasting valuable space and time if your visitors aren't interested in them.
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Wednesday, 27 February 2008 |
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1. Barter
If you have a business you should be bartering goods and services with other businesses. You should try to trade for something before you buy it. Barter deals usually require little or no money.
2. Network
Try networking your business with other businesses. You could trade leads or mailing lists. This will cut down on your marketing and advertising costs. You may also try bartering goods and services with them.
3. Wholesale/Bulk
You'll save money buying your business supplies in bulk quantities. You could get a membership at a wholesale warehouse or buy them through a mail order wholesaler. Buy the supplies you are always running out of.
4. Free Stuff
You should try visiting the thousands of freebie sites on the internet before buying your business supplies. You can find free software, graphics, backgrounds, online business services etc.
5. Borrow/Rent
Have you ever purchased business equipment you only needed for a small period of time? You could have just borrowed the equipment from someone else or rented the equipment from a "rent-all" store.
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Monday, 25 February 2008 |
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1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.
2. Provide your visitors with free content. Your content will be more attractive to your visitors if it's up-to-date or original. You could also offer people the option to reprint the content in their e-zine or web site.
3. Offer a free online directory. The directory could be full of interesting ebooks, e-zines, web sites etc. If people find your directory to be a valuable resource they will visit it over and over.
4. Give your visitors a free ebook. You could also include your own ad in the ebook and allow other people to give it away. If you don't want to take the time to write one, you could ask other writers permission to use their articles.
5. Hold free online classes or seminars. They could be held in your web site's chat room. The idea of "live" information will definitely entice people to visit your web site. You will become known as an expert on the topic.
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