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Monday, 16 June 2008 |
Do you post to message boards, e-mail discussion lists, classified ads sites, FFA sites or newsgroups? People will usually read the subject line before they read your ad or message, so it's important they get noticed. Below are ten simple, but powerful tips to get your ads or messages noticed.
1. Use extra white space creatively in your subject line. You can add extra blank spaces between your words or letters.
2. Combine capital letters with lower case letters. Use all capital letters in every other word or use a capital letter between every other lower case letter.
3. Add text symbols in your subject line. You could use them between words and letters. Start and end your subject with a text symbol. ( *, $, >,{,] )
4. Begin your subject line with the word "STOP!". People have been trained their whole life to stop what they are doing when they see that word.
5. Ask people a question in your subject line. We all went to school and were repetitively branded to answer questions.
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Friday, 13 June 2008 |
1. Solve an existing problem for people. There are thousands of problems in the world. Create a product that can provide a solution to one of those problems.
2. Find out what's the current hot trend. You can find out what the new trends are by watching T.V, reading magazines and surfing the net. Just create a product that's related to the current hot trend.
3. Improve a product that is already on the market. You see products at home, in ads, at stores etc. Just take a product that's already out there and improve it.
4. Create a new niche for a current product. You can set yourself apart from your competition by creating a niche. Your product could be faster, bigger, smaller, or quicker than you competitor's product.
5. Add on to an existing product. You could package your current product with other related products. For example, you could package a football with a team jersey and football cards.
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Wednesday, 11 June 2008 |
1. Save time and money using ad submitters. You will reach a larger part of your target audience far more quickly than by manually submitting your ad.
2. Create a good first impression. You will not be able to sell very many products if your visitors think your web site looks unprofessional.
3. Stop procrastinating and start finishing all your business tasks. Do one at a time. Do not get caught up thinking that you can never get them all done.
4. Develop a relationship with all your visitors and customers. Tell them how much you appreciate them visiting your web site or buying your product.
5. Hire a business coach to help improve yourself and business. They could help increase your sales, motivate you, balance your workload, etc.
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Monday, 09 June 2008 |
An online community could be a chat room, e-mail discussion list, discussion forum or other technologies that allow groups of people to communicate at your web site. When you have a popular online community it will increase your traffic and sales. Below are ten ways to attract people to participate in your online community.
1. Tell your visitors that you post a new, free offer every day, week or month in your online community. The free offers should be attractive to your target audience.
2. Regularly schedule experts or famous guests to participate in your online community. You could design it to be a virtual class or a question/answer session.
3. Post testimonials on your web site from people that have participated in your online community. The testimonials could be about what people have learned or liked while participating in it.
4. Don't allow blatant ads in your online communities. If people decide to visit your online community and see a ton of ads they most likely won't be back.
5. Post all the benefits of participating in your online community on your web site. You could write it like you're writing an ad for a product you're selling.
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Wednesday, 04 June 2008 |
Swap endorsement advertisements with other websites. Endorsement ads usually pull more sales and traffic than regular advertisements.
Outsource part of your workload to save time and money. You can spend more of your time and money promoting your business.
Include a signature file on all the e-mails you send out. Provide your business name, phone number, e-mail and web address,etc.
Use pictures or graphics on your web site that support the product you're selling. They could give your visitors a clearer vision of your product.
Create a friendly, long term relationship with all your customers. Practice good customer service and follow-up with them on a regular basis.
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Monday, 02 June 2008 |
Think of ways to get your site or business on the news. You could sponsor a fundraiser, break a world record, hold a major event, etc.
Hold a contest on your web site. Give other websites the option of offering it to their visitors. This'll multiply your advertising all over the internet.
Tell your potential customers that your ordering system is highly secure. Also, reassure them that you take every effort to protect them.
Carry business cards with you wherever you go. Have your web address printed on them. You can hand them out to anyone you meet.
Contact national radio stations to ask them if they are looking for guest speakers. Tell them your area of expertise; maybe they'll book you for a show.
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Friday, 30 May 2008 |
Outsourcing is when you hire outside professionals or services to take on part of your business workload. You may want to outsource part of your work because you don't have the room, you need an expert, you have periodic busy periods, or you need more production to get orders out on time, etc. The following are ten ways outsourcing can save your business time and money.
You won't have to take the time to train employees. This will allow you to spend more time working on your marketing and advertising campaign.
You won't have to do time consuming tasks like adding on new equipment or learning new software to complete certain tasks. This will allow you to spend more time testing your advertisements.
You won't have to interview employee candidates. This will allow you to spend more time improving your customer service, in return you will get more repeat purchases.
You won't have to fill out all the employee paper work like tax forms, scheduling, retirement plans, etc. This will allow you to spend more time developing new products.
You won't have to buy extra office or work space to complete certain tasks. You can use all the money you save on other business expenses.
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Wednesday, 28 May 2008 |
As you know it can be very expensive to attract new customers. You can cut down on those expenses by "upselling" to those new customers. For example, let's say you're selling a computer with a 15" monitor for $1200. You tell people they can upgrade to a 17" monitor for only $200 more. That's upselling! Your goal is to get more money out of the first sale. Below are ten upselling strategies you can use to increase your profits.
Deluxe Upsell-You could sell a basic product and tell people for a little more money they can receive the deluxe edition.
Money Upsell-You could offer people the rights to sell the product they are buying from your business. You could charge an extra $30 dollars to get the reproduction rights.
Discount Upsell-If you're selling a product people may order again in the future like shave gel, you could offer them a second can of shave gel at a discount.
Time Upsell-If you're selling a product or service people subscribe to, like a magazine, you could tell them if they subscribe for two years instead of one, they can receive it half off the cover price.
Quantity Upsell-This is similar to the discount upsell. The only difference is you increase the discount by how many products they order. If they order 3 it's a 10% discount, if they order 5 it's a 15% discount.
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