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Monday, 26 May 2008 |
You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.
Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.
Make a complete list of your product's benefits and features. Begin your ad with the most important benefit either in your headline or first sentence.
Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc.
List all the ways your product is different from your competition's. Include all the differences in your ad copy that are better than their product.
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Friday, 23 May 2008 |
Publish a picture of yourself in your ad. This will show people that you're not hiding behind your web site and you're not afraid to backup your product.
List how many famous or respected people have purchased your product in your ad. These people should be fairly known by your target audience.
Publish the results of any tests your product has passed in your ad. Your product may have passed a durability test, safety test, quality test, etc.
Publish the results of any positive surveys you've taken from your customers in your ad. Just survey your current customers and list the results.
List any publications that have written about your business in your ad. It could be a product review, on a top ten list, an article, etc.
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Wednesday, 21 May 2008 |
Use the word "fast" in your ad. People want fast results, fast delivery, fast ordering, etc. Nowadays, we usually value our time more than our money.
Use the word "guaranteed" in your ad. People want to be assured they are not risking their hard earned money buying your product.
Use the word "limited" in your ad. People want to own or receive things that are exclusive or rare because they are considered to be more valuable.
Use the word "easy/simple" in your ad. People want easy ordering, easy instructions, easy to use, easy payments, etc.
Use the word "testimonial" in your ad. People want to see believable proof before they buy your product. It should be reputable and specific proof.
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Monday, 19 May 2008 |
Know the value of the product before you bid. If the product is brand new, check to see what price retailers are charging for it. If the product is used or reconditioned, you will want to pay way less than the retail value.
If the product's description or picture isn't detailed enough for you, contact the merchant to get more information before you bid. You don't want to take a chance to waste your hard earned money.
Know the highest price you will bid for the product and stick with it. Don't get caught up in a bidding war; you may end up paying more than the product's worth. Don't forget to add in the shipping price with your bid.
Visit a few online auctions before bidding because some merchants auction the same product in many auctions. You usually can purchase the product for a lower price in a unpopular auction because there are less bidders.
Know the time the auction begins and ends. You also want to know how long it will take to ship. If you need the product by a certain date, you'll want to estimate the time it will take to receive it.
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Friday, 16 May 2008 |
Team-up with your weaker competitors to beat your stronger competitors. You can create win/win joint venture and cross promotion deals with them.
Design your site so it will be worth bookmarking. Your visitors will bookmark your web site if it's full of free original content like articles, ebooks, etc.
Offer your customers back-end products. It is easier to sell to existing customers. If you do not have a back-end product, join an affiliate program.
Increase the perceived value of your product. You could offer an affiliate program, give away free bonuses or use famous endorsements on your ad.
Remind your visitors to promote your web site. Use phrases like; "Refer This Our Web Site To A Friend" or "Link To Our Web Site".
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Wednesday, 14 May 2008 |
"Bookmark This Web Site Now"
Tell your visitors to bookmark your web site. They may see your web site listed in their bookmarks and visit again. You should also give then a good reason to bookmark your site. For example tell them you add new content everyday.
"Subscribe To Our Free E-zine"
Tell your visitors to subscribe to your e-zine. When they subscribe you'll capture their e-mail address. Every time they read your e-zine, it will remind them to return to your site.
"Participate On Our Discussion Board"
Ask your visitors to participate on your online discussion board. By participating they will meet other people. By meeting other people, they will revisit your web site on a regular basis to stay in contact with them.
"Sign Our Guestbook"
Ask your visitors to sign your guest book. When people sign your guestbook you may get valuable feedback or constructive criticism on how to improve your web site. This may help you increase traffic to your web site.
"Use Our Free Content On Your Site Or In Your E-zine"
Allow your visitors to use your articles on their own web site or in their e-zine. Just ask them to include your resource box. This will spread your advertising all over the internet.
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Monday, 12 May 2008 |
Tell people the point or focus of your web site. Explain to them what things they can do or which goals they can accomplish while visiting your site.
Make your visitors feel comfortable at your web site. Give them your main business address, your visitors may not trust you if you're using a P.O. box.
Include a FAQ on your web site or via e-mail on an autoresponder. This will give your customers an extra convenience without having to contact you.
Buy advertising space on discussion board web sites. They are usually arranged by subject; that makes them highly targeted.
Start a free e-mail newsletter to create your own opt in list. Create a title that grabs readers attention. Submit it to free e-zine directories on the internet.
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Friday, 09 May 2008 |
You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product.
You could add some sub headlines on your ad copy. Sub headlines act just like headlines; they grab the readers attention. They'll keep the readers
interested as they continue to read your ad.
You could ask your reader questions through out the ad copy. They will answer the questions in their own head as they read your ad copy. The questions you ask should persuade the reader into buying.
You could highlight keywords through out your ad copy. The keywords should be attractive to your target audience. You could highlight them with color, underlines, italics, etc.
You could bullet or indent your benefits on your ad copy. Must people won't read a whole ad copy, so make your products benefits standout and you won't lose the sales from all the skimmers.
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