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Wednesday, 07 May 2008 |
Create a memorable logo and slogan to brand your business on the internet. When they see your slogan or logo it will remind them of your business.
Multiply your marketing all over the internet by creating free bonuses for other business' products. You just include your ad somewhere on the bonus.
Offer to buy advertising space inside electronic products like ebooks, software, subscription sites, etc. It will be cheaper than print insert ads.
Increase your sales by adjusting your product or service to attract other target audiences. This may mean redesigning or adding on to it.
Test the prices of your product or service. You may increase the perceived value by raising your price and a lower price may decrease your sales.
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Monday, 05 May 2008 |
One of the best way to increase your sales is to offer your potential customers a special offer. It could be trial offers, discounts, purchase awards, etc. Below are ten sizzling offers you could use to sell your products like crazy.
- You could offer your potential customers a free sample of your product. If the sample proves what you claim, there is a high chance they will buy it.
- You could give your potential customers a free trial of your product or service. Tell them you won't bill them for 30 days.
- You could offer your potential customers a rebate after they buy your product or service. They will feel they are getting a good deal.
- You could offer your potential customers a monthly payment plan. Tell them they can pay for your product or service with three easy monthly payments.
- You could reward your potential customers if they buy a specific number of products. Tell them if they buy 3 or more products, they will get one free.
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Friday, 02 May 2008 |
Test different web site color themes to see which combination will sell your product better. You can also test the size and style of your web site text.
Promise your readers an end result or outcome in your ad. You must give them a solid guarantee that your product will solve their problem.
Never assume people believe the information in your ad copy. You need to back-up all your claims with indisputable evidence.
Give your customers free shipping. If you can't afford that, you can give free shipping to customers that buy over a certain dollar amount to raise profits.
Test your web site regularly for ordering glitches, bad links, broken graphics, etc. Those types of errors will make your business look unprofessional.
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Wednesday, 30 April 2008 |
1. Sell the reprint/reproduction rights to the product. You could make money selling other people the rights to reproduce and sell the product. People are always looking for new products to sell.
2. Giveaway the product for free from your web site. Just because it won't sell doesn't mean people won't visit your web site to get it for free. They may see another product you sell and buy that one.
3. Try auctioning off the product at an online auction. You may make part of your investment back. If you're lucky, you may even make a profit because people sometimes get into bidding wars and will bid a higher price than the product is worth.
4. Use the product as a free bonus for another product you sell. This will increase the perceived value of the product you're selling. People will feel they're receiving more for less.
5. Contact businesses with the same target market and see if they would be interested in using your product as a free bonus for their product. You could place your ad on the product and get free advertising.
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Monday, 28 April 2008 |
1. You don't offer free original content. It's important to give your visitors information they can't find anywhere else. If you're the only source for a certain type of information, people will flock to your web site.
2. You don't offer free software. Most people like to find good deals on software for their computers. If the software is free, that is even better.
3. You don't offer a free contest or sweepstakes. It's a fact, people like to win things. If you can fulfill that need, people will stop by to visit.
4. You don't offer a free directory. Create a directory of web sites on a particular topic that is related to your target audience. People will visit because they will find what they're looking for, all in one place.
5. You don't offer a free e-zine. Most people love to get free information that they're interested in emailed to them on a regular basis. This saves them time and money.
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Friday, 25 April 2008 |
1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential.
2. You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad.
3. You don't remind people to come back and visit. People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine.
4. You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called
"About Us" on your web site. Include your business history, profile of employees, contact information etc.
5. You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.
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Wednesday, 23 April 2008 |
A strategic alliance is when two or more businesses join together for a set period of time. The businesses, usually, are not in direct competition, but have similar products or services that are directed toward the same target audience. Below are ten reasons to create a strategic alliance.
1. You could offer your customers a larger variety of products or services. This will allow you to spend less time and money developing new products to sell.
2. Your number of sales people will increase because you're combining with other business. You won't have spend to time and money hiring new employees.
3. Your marketing and advertising budget will increase. When you form a strategic alliance with other businesses you both will share the advertising and marketing costs.
4. You can now offer your existing customers more back-end and upsell products. This will increase your sales and profits.
5. Your business will gain a larger number of skilled people working on the same project. You will gain the knowledge of the other businesses employees.
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Monday, 21 April 2008 |
1. Make copies of your web site in many different languages. This'll allow foreign speaking people to read your web site and advertisements.
2. Give your customers a surprise bonus for buying. When you give customers more than they expect, there is a good chance they will buy from you again.
3. Send greeting cards offline or online to customers on holidays. You'll get the chance to increase your orders by including your ad inside the card.
4. Market your products or services to your target audience. For example, don't try to sell a football in a cooking magazine.
5. Give people the option of buying other products or add on products when they decide to buy your main product or service at the point of sale.
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