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Monday, 31 March 2008 |
1. Use reward programs to keep people revisiting your web site and buying your products. You could reward gifts or discounts for revisiting or buying.
2. Publish e-zines for other web sites to increase your traffic. You could do it at no charge and in return just ask for a sponsor ad in each issue.
3. Trade endorsement ads with other e-zines. They pull more hits and sales than just trading classified ads because it gives your ad instant credibility.
4. Test your ad copy before you start taking orders. Tell your visitors to e-mail you if they want to be notified when you launch a new product.
5. Get your visitors excited about your product by letting them know how excited you are about it. Tell them why you're excited and use exclamation points.
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Friday, 28 March 2008 |
A back-end product is a product you attempt to sell your customers after they have recently purchased a related product from your business.
If you're not trying to sell back-end products to your customers, you're making a big mistake. It is easier to sell to existing customers than it is to sell to new ones who don't trust your business yet.
Below are ten killer strategies you can use to sell your back-end products to your existing customers:
1. When you ship people the first product they bought, insert a flyer or brochure for your back-end product in the package.
2. Give customers a free subscription to a customers only e-zine when they buy your product. You could include your ad for your back-end product in each issue.
3. Send your customers greeting cards on holidays or on their birthday. Include a small advertisement inside the card for your back-end product.
4. After people order your first product from your web site, take them to a "thank you" web page and include your back-end product ad on that page.
5. Send customers a free surprise gift after they order your first product. You could attach another ad with the free gift for your back-end product.
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Wednesday, 26 March 2008 |
1. PICTURES
Ask people if they would e-mail a picture with their testimonial. If they don't have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility.
2. ELECTRONIC SIGNATURES
Most online testimonials you see have text signatures. You could have people mail their written signature, scan it, and upload it with their testimonial. People will feel the testimonial is more official.
3. ONLINE AUDIO
You could record people's testimonials with a mini tape recorder over the phone, on your answering machine, or voice mail. Then you could convert the recording into a online audio file and upload it to your web site. You can find more information about converting audio recording's by typing "real audio" at a search engine.
4. POSTCARDS
Have people mail you their testimonial on a postcard, scan it and upload it to your web site. This will give people proof that the testimonial isn't fake because it will have a post mark on it.
5. PROFILES
Ask people to include a profile of themselves with their testimonial. You could just have them answer some questions like age, occupation, hobbies, favorite quote, etc. This will make your testimonials more entertaining to read.
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Monday, 24 March 2008 |
1. Use reverse psychology on your banner ads. You could tell people not to click on your banner ad. For example "Don't Click Here If You Are Comfortable With Your Looks"
2. Make your banner ad words as attractive as possible. Use words like ultimate, powerful, sizzling, hot, etc. Your words should relate and highlight your total offer.
3. Offer a discount offer on your banner ad. People are always looking for good deals. You could offer a percentage discount, dollar discount, buy one get one free discount, etc.
4. Use a testimonial on your banner ad. This'll give people proof they aren't wasting their time clicking on your banner ad. The testimonial should include enough information so they understand the offer.
5. You could have a famous and respectable person on your banner ad representing your product, web site or service. People will click because they'll trust them over you.
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Friday, 21 March 2008 |
1. Give people a free online utility. When you offer a utility that can solve a person's problem, people will definitely visit your web site.
2. Offer a free affiliate/reseller program. When you offer people a free opportunity to make money they will line up to visit your web site.
3. Supply news stories related to your site. People want current news on the topics they are interested in. You could also include new "how to" articles.
4. Offer your visitors a free community. People like to have a place were they can have discussions with others on a particular subject.
5. Make people feel safe when they order. Explain to them you won't sell their e-mail address and all their personal information will be kept confidential.
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Wednesday, 19 March 2008 |
1. Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to your site.
2. Create a positive online image. Tell your visitors about fundraisers you have sponsored or that you donate a part of your profits to charity.
3. Improve your customer service on a regular basis. Try out new technologies that make it easier to communicate with your customers over the net.
4. Ask your customers what they would like to see offered by your business in the future. This type of information can boost your sales.
5. Make sure your web host isn't losing your sales. If you get an e-mail from someone that told you that they couldn't access your site, it might be your host.
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Monday, 17 March 2008 |
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1. Offer free original content. It's important to give your visitors information they can't find anywhere else. If you're the only source, they'll visit your site.
2. Give people free software. Most people like to find good deals on software for their computers. If the software is free, that is even better.
3. Hold free contests or sweepstakes. Most people like to win things. If you can fulfill that need, people will stop by to visit.
4. Provide a free web directory. Create a directory of web sites on a popular topic that will attract your target audience.
5. Offer a free e-zine. Most people love to get free information that's e-mailed to them regularly. This saves them time and money.
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Friday, 14 March 2008 |
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1. Gain an advantage over your competition. You should find one benefit your competition doesn't offer and use it as your main selling point.
2. Design your e-zine so it creates multiple free advertising streams. Ask readers to forward it to people they know, offer ad trades, etc.
3. Allow your visitors to subscribe to an update e-zine. Anytime you make changes to your web site they can receive an informative e-mail.
4. Focus your articles on information the targeted readers and e-zine publishers want. They will get published more often, which means free publicity.
5. Use problems to attract online traffic. Find a common online problem and use your web site to solve it. People will visit and see your ads.
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