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Friday, 18 April 2008 |
1. You'll be able to communicate with your visitors. They'll begin to trust you and get to know you on a more personal level. People will purchase products quicker from somebody they already know and trust.
2. People will revisit your web site to participate on your discussion board or chat room. They will meet other people with similar interests and your web site will become a hang out were they can chat.
3. You can learn important information about your visitors by reading the conversations they have. They may chat about your web site or products. With this information you could learn to market your products more effectively.
4. You could answer the questions your visitors ask in your online communities. You'll become known as an expert by giving the answers to their questions. This will give you and your business more credibility.
5. You could teach a free online class using your chat room. This will give you an expert status and increase traffic to your web site by offering the free class.
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Wednesday, 16 April 2008 |
1. Spend money on targeted advertising instead of mass media advertising. You don't want to waste your ad dollars on people who aren't interested.
2. Increase your profits by concentrating on small details. Improving small things like text size, color, or graphics can really make a positive difference.
3. Keep your offers flexible. If you offer a set price for your product, you could offer the people that can't afford it an optional payment plan.
4. Offer your knowledge or consulting as a bonus product. You could offer a free 15 or 30 minute consultation. This will add value to your product.
5. Personalize all your e-mail messages so they get read. Include the recipient's name in the subject line. This will grab peoples attention quickly.
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Monday, 14 April 2008 |
1. Sell a few back end products that are not related to your main product but are needed by all humans. Every customer that buys from you is human.
2. Take on as many of your business' chores as you can handle; outsource what you can't. Only you can determine how your business is operated.
3. Try out new business opportunities. You could combine them with your current business. It could add an extra profit stream to your web site.
4. Create an alliance with 3 or 4 web sites. Include each of your ads or banners on the other web sites. You will all share targeted traffic from each other.
5. Create a free e-zine directory. You'll attract a lot of traffic from ezine publishers and people that want to subscribe to the e-zines.
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Friday, 11 April 2008 |
1. You could end your ad copy by telling people what will happen if they buy your product. Use your most powerful benefit as the example.
2. You could end your ad copy by telling people what will happen if they don't buy your product. Use a problem that they won't be able to solve without it.
3. You could end your ad copy with a question they will always say yes too. They then will be used to saying yes when you ask them to order.
4. You could end your ad copy with a short review of your whole ad. Repeat all the major benefits and features they will receive.
5. You could end your ad copy with a deadline. Tell them it's a limited time offer and they need to order by a specific date.
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Wednesday, 09 April 2008 |
1. Express the same views as your target audience. Bring up common likes and dislikes in your ad. This will create instant rapport with your audience.
2. Add viral marketing into your promotional plans. Allow your visitors to give away your free stuff, just include your ad somewhere on all the freebies.
3. Design your web site to be less confusing. Don't use a lot of graphics, links and anything that takes away from your sales message.
4. Give your visitors the option of viewing your website by autoresponder or printing it out. They might not have the time right then to look it over.
5. Increase your opt-in e-mail list quickly by giving away a product at no cost. Just require people to subscribe to your e-zine in exchange.
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Monday, 07 April 2008 |
1. People want to make more money. They may want to start their own business, get a higher paying job or invest in the stock market. This will make them feel successful.
2. People want to save money. They may want to invest for the future or save for a big purchase. This will make them feel more secure.
3. People want to save time. They may want to work less and spend time enjoying life's pleasures. This will make them feel more relaxed.
4. People want to look better. They may want to lose weight, tone their body, or improve their facial features. This will make them feel more attractive.
5. People want to learn something new. They may want to learn how to change their car oil or build a deck. This will make them feel more intelligent.
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Friday, 04 April 2008 |
1. Automate your online business to save extra time for marketing and advertising. You could use auto-responders, time saving software, etc.
2. Host a free hall of fame or museum on your website. It should be related to your target audience. It should attract people just like offline ones do.
3. Write your ideas on paper; bad and good ones. Don't get an idea and take the risk of forgetting it; it could be your future income or success.
4. Design your ad copy to target your visitors goals, dreams and desires. Allow your product to attract their emotional and physical needs.
5. Create a small treasure hunt. Allow people to get a discount on a product you sell if they find a certain graphic somewhere on your site.
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Wednesday, 02 April 2008 |
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1. Anticipate any objections your visitors may have about your product offer. You must research your target audience's needs and wants.
2. Remember not to use outrageous or unbelievable claims in your ad copy. People are too savvy online and won't believe you.
3. Pick a good name for your business and product. Your names should be memorable and describe the kind of product your offering.
4. Solve your customer complaints by being quick and friendly. The faster you respond, the more your customers feel you care about them.
5. Never think your customers are satisfied with their purchase. You should be constantly finding new ways to better your product and service.
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